MEMBERSHIPS, LAUNCHES & COMMUNITIES?
WHERE DO I START?
START HERE
Grab a fresh cup of coffee because this page is your go-to hub for everything I offer—freebies, training, workshops, memberships, consulting, and paid programs—all in one place! Whether you're just starting, launching, or scaling your membership, community, or program, you'll find the perfect entry point here. Let’s collaborate to build, launch, and grow something amazing together!
want to know how to build recurring revenue
WITHOUT BURN-OUT?
Join Engaged & Profitable Memberships — the space for membership owners who want expert guidance, smart strategies, and a sustainable way to grow!
➤ get tips and strategies delivered
Get practical tips and strategies to build, market, and grow your membership, launches, and communities, delivered straight to your inbox. You'll stay ahead of what's working and keep your momentum going. Plus, you'll be the first to know when a new workshop, course, or resource drops.
Free
🎁 3 Gifts when you Join the free Memberships + Launches + Communities facebook Group
➤ JOIN THE mEMBERSHIPS, lAUNCHES AND cOMMUNITIES fACEBOOK gROUP AND GET MY 3 GIFTS.
Be sure to enter your email address in question #2 when you request to join our community, so that you can receive the 3 gifts!
Sandra’s Complete Tech Stack
This is my tech stack of all the tech I use in my business from what I use to power up my membership and courses, to what I use to go live in my groups and collect powerful information from new group members.
How to Engage your Free Members
You want your free members to not only engage with you but engage with each other and create their own posts within your group. You want them to connect and be part of the community. I’ll show you how.
How to Engage your Paid Members
Do you have a membership, a course, a workshop or another paid offer where you include a community? I’ll show you how to engage your paid members for a better community and higher retention!
🎓 Facebook Groups 101 Mini course
Need help creating a Facebook group for your business?
Through this free course, Sandra will walk you through the process of starting your own Facebook group, or maximizing a Facebook group you already have. At the end of this course, you’ll have the confidence and knowledge you need to make a flourishing Facebook group that works for you!
🎙️ Memberships + Launches + Communities Podcast
Listen to the M+L+c podcast by clicking on your favorite podcast player or listen on this page by pressing play below:
Join membership, community and launch expert Sandra De Freitas as she delves into the key ways to grow, engage and monetize your free and paid communities, while having fun, connecting with your people and filling your online offers! Learn from her almost 20 years of experience online both out in front and behind the scenes of 6 and 7-figure businesses. Discover the secrets to starting, launching and growing profitable memberships & programs. Join her for expert tips, step-by-step guidance, and inspiring success stories. Let’s unlock your potential together! #MembershipMastery
🧰 The Summit Engagement Starter kit
Create an unforgettable summit community that drives conversions and loyalty!
Are you ready to transform your online summit into a vibrant, engaging experience that leaves a lasting impact? Introducing The Summit Engagement Starter Kit – your first step towards hosting an unforgettable online event!
Unlock the potential of your virtual summit by fostering an engaged community that not only participates but also invests in your offerings.
🔥 The Burnout-Free Membership Blueprint
8 Steps to Build a Sustainable, Scalable Membership Without Burning Out
This free guide walks you through the 8 critical steps of creating a thriving membership—without sacrificing your time, energy, or sanity.
What You’ll Learn Inside:
➤ Why most memberships lead to burnout
➤ The 8 critical steps to build a membership that lasts
➤ How to align your model, offer, and delivery with your actual capacity
➤ Why overgiving isn’t a growth strategy—and what to do instead
Memberships
🏃🏽♀️Implementation Sprint
6 Weeks of Strategic Support to Strengthen Your Membership
More members. More ease. More impact. A 6-week 1:1 asynchronous coaching offer for membership owners ready to stop spinning their wheels and finally make focused, strategic progress.
🙌🏽 Engaged and Profitable Membership
Take the membership community of your dreams to new heights with Sandra De Freitas in this Membership for Memberships.
I designed this membership to help you create and assemble, step by step, the 6 sides of a successful membership. The six sides are: ESSENTIALS, GROW, RETAIN, OPERATIONS, ENGAGE AND THE PAUSE.
Imagine being able to bring in 4-5 figures every month in consistent recurring revenue via your membership.
But also being able to rest easy knowing that your members are fully supported, receiving exactly what they need from you, to experience the transformation only YOU can provide to them!
Talk about peace of mind.
And it’s absolutely possible for you! Let me show you how!
🔥 Burnout-Free Memberships: The Complete Mini Course Series
Build a Sustainable, Scalable Membership—Without Burning Out
Feeling exhausted just thinking about running a membership?
You’re not alone.
Maybe you’ve tried launching a membership before—and it felt like a full-time job just to keep up.
Or maybe you're still dreaming about starting one... but every idea feels overwhelming.
You're juggling content, tech, members, launches, engagement, retention—on top of everything else in your business (and life).
And instead of recurring revenue bringing you freedom, it just feels like recurring stress.
Here’s the truth nobody tells you:
It’s not you. It’s the way memberships are usually built.
🔥 Burnout-Free Memberships: Foundations
Design a membership that fits your life—without sacrificing your time, energy, or sanity.
Finally, a roadmap to help you create a sustainable membership model that puts your life, your leadership, and your boundaries first.
This isn’t just another “start your membership” training. It’s a mini course for entrepreneurs who want their membership to support their life—not take it over.
Inside, I’ll help you define a vision, delivery style, and member experience that works for you.
<
Whether you’re still dreaming or already knee-deep in content creation, this course will help you build smarter, not heavier.
🔥 Burnout-Free Memberships: Choose your Model
There’s No One-Size-Fits-All Membership Model. But there is one that works for YOUR energy, your audience, and your goals.
Inside Burnout-Free Memberships: Choose Your Model, you’ll:
➤ Discover the 5 burnout-free traits every sustainable membership model should have (so you can instantly spot what’s missing in yours)
➤ Explore 11 proven, flexible models including lite, post-course, coaching, community-led, audio-based, and hybrid formats
➤ Compare formats using the Model Comparison Chart to evaluate what matches your time, energy, delivery style, and audience expectations
➤ Learn what not to do by identifying red flag models that seem profitable but are difficult to maintain long-term — and how to pivot away from them gracefully
➤ Use the Ideal Model Planner to map your own custom-fit structure — including delivery cadence, access method, and member interaction style
➤ Get a Pivot Map that shows you how to adjust your existing membership if you're feeling stuck, overwhelmed, or ready for a shift
➤ Use the Model Match GPT Tool — a smart, interactive tool that guides you through the decision process, helps you narrow your model options, and provides tailored suggestions based on your preferences, energy, and goals
You'll walk away with clarity, confidence, and a model that fits YOU.
This isn’t about finding the perfect model. It’s about finding your model — one you can actually sustain, scale, and feel good running.
🔥 Burnout-Free Memberships: Design Your Offer
Create a membership offer that’s clear, compelling, and actually deliverable.
In this mini course, you’ll create a membership offer that’s simple, sustainable, and aligned with your energy—so you can grow your membership without growing your to-do list.
If you're building a membership—or want to refine the one you already have—this is where to start.
Too many membership owners start with a “what should I include?” mindset… and end up with an offer that’s overstuffed, underpriced, and exhausting to deliver.
This mini course flips that on its head.
You’ll learn how to design an offer that aligns with your time, energy, and strengths—so it’s sustainable, sellable, and satisfying.
🔥 Burnout-Free Memberships: Delivery Without Overwhelm
Stop Spinning Your Wheels With Content Delivery
Discover a burnout-free way to support your members
(without creating content every week)
You're working so hard to serve your members, but…
You're always behind on content.
You feel like you should be doing more.
You’re stuck on the delivery hamster wheel.
You created this membership for freedom — not a full-time job. You don’t need more content!
You need a plan that works with your energy.
The Delivery Without Overwhelm mini course helps you stop overthinking and start delivering with confidence.
In less than an hour, you’ll build a clear, calm, repeatable rhythm using what you already have.
🔥 Burnout-Free Memberships: Tech Made Simple
Tired of Tech Overwhelm?
Let’s simplify your setup so you can focus on running your membership,
not wrestling with your tools.
Running a membership shouldn’t feel like running a full-blown software company. And yet... most membership owners are stuck in tech chaos:
➤Using too many tools
➤ Paying for platforms they never log into
➤Avoiding updates or launches because it feels “too complicated”
This mini course helps you fix all of that.
In just one afternoon, you’ll walk away with a streamlined setup, smarter systems, and way less tech stress.
🔥 Burnout-Free Memberships: Launch Without the Hustle
A burnout-free way to plan, prep & promote your membership (without the stress spiral)
Ready to launch your membership but dreading the tech, the pressure, and the hustle?
This mini course gives you the simple, burnout-free framework to plan and run a membership launch that actually fits your energy, schedule, and style.
➤No complicated funnels.
➤ No frantic content sprints.
➤ No all-nighters required.
Just a clear, doable plan to launch your way.
🔥 Burnout-Free Memberships: Retention That Works
Discover the 5 most effective (and doable) ways to boost retention without burnout in this practical mini course made for busy membership owners.
You’ve worked hard to get members in the door…
But keeping them? That’s where the real magic (and money) is.
The problem is—retention strategies often feel like:
➤ more tech
➤ more content
➤ more pressure to be “on” all the time
This mini course changes that.
It’s time to keep your members without working harder.
🔥 Burnout-Free Memberships: Troubleshooting Guide
Find the leaks in your membership—and fix them fast—without adding stress to your plate.
Every membership hits bumps in the road. The difference between a draining membership and a thriving one? Knowing how to troubleshoot quickly—without burning yourself out.
You built your membership with heart and hustle. But now… something feels off.
➤ Engagement has dipped.
➤ Cancellations are creeping up.
➤ Sales have slowed (or stalled).
➤ Your delivery schedule leaves you exhausted.
➤ Or maybe tech is eating your time and sanity.
And the worst part? You’re not sure what’s really causing the problem—or how to fix it.
So you try guessing. Adding more content. Posting more often. Lowering the price. But those band-aid fixes don’t last… and you end up more frustrated than before.
That’s why I created the Burnout-Free Memberships: Troubleshooting Guide.
This mini course is your step-by-step system to spot, diagnose, and fix problems inside your membership without spinning your wheels or adding more to your workload.
🔥 Burnout-Free Memberships: 12-WEEK planner
If your membership business feels like a never-ending to-do list, if you’ve tried to “just keep up” with content, calls, and member messages—and you’re tired before the week even starts...
Then this planner was made for you. It includes:
✅Burnout-Free Business Foundations
Define your vision, boundaries, and your role as CEO before you dive into planning.
✅12-Week Map + 12-Week Calendar
Lay out your quarter at a glance and plan around launches, time off, and big ideas.
✅Weekly Pages for Focus, Delivery, and Member Touchpoints
Use the same 1-page flow each week to align your top 3 priorities, member value, and visibility.
✅Systems & Automation Tracker
Spot where your membership is working for you—or where it's draining you.
✅Quarterly Reset Planning (Week 13)
Reflect, reset, and simplify before jumping into the next cycle.
🌄 Memberships: What’s Working Now Summit
Did you miss the What's Working Now Summit?
No Problem! you can still get access to all presentations and exclusive resources to help you implement strategies that are working right now to elevate your membership! Achieve your recurring revenue goals even faster with the Summit's All-Access Pass Lite!
The summit was absolutely jam-packed with amazing speakers sharing practical and actionable strategies to help you level up your Memberships in a big way!
The All-Access Pass Made it even better and the lite version is still available for you!
With the Summit's All-Access Pass Lite you get access to the summit presentations so you can revisit them whenever you need to and implement the strategies on your time!
🎨 Structure and Style
Membership Assembly Instructions Mini-Course
Get the Exact Blueprint for structuring your membership offer that will get your clients a complete transformation, save you time, and keep your members coming back for more!
I will walk you through the steps you need to take if you have a portion of your audience who hasn’t bought from you yet…And...You want to convert them from lurker to customer, so you can easily move them to your next level offer(s)!
🔬 50 Day Membership Experiment
Follow my journey as I designed, Filled and launched my NEW membership in 50(ish) days
In just 50ish days, I went from zero to a fully launched and filled membership site! ... and I invited a small group of people to come behind the scenes with me for it! Would you like to be one of them?
Implement just one of the many things you'll learn to increase your # of members, launch with confidence, retain members and dare I say, have FUN doing it! I plan to have a lot of fun while I launch this with you by my side!
🌪️ Fill Your Funnel Memberships
Create Financial Stability & Fall Back in Love with Your Business!
In this info-packed, 90-minute workshop, I teach you:
How to fill your funnel and create consistent recurring revenue with ONE simple leveraged offer.
The 8 different proven offer types you can choose from to achieve financial stability with recurring revenue.
How to properly price your offer (including the difficult-to-decide, founding member pricing)!
How to launch your offer the EASY way and get better results with less work and worry.
And more!!
🧭 Deliverables Done: The Burnout-Free Monthly Membership Workshop
Deliverables Done: The Burnout-Free Monthly Membership Workshop for Membership Owners is for you!
I am excited to offer this training as I know so many people are on the verge of burning out or are burning out. Stress, worry and overwhelm is impacting so many and I wanted to give the behind the scenes of how I avoid burnout, stress, worry and overwhelm using tools and strategies that have kept me running 3 memberships for years! I will show you my complete content creation process for my 3 memberships so that you can create your membership content with ease, fun and with more impact for your members!
🧭 Burnout-Free Memberships
Smart. Sustainable. Stress-Free.
Burnout-Free Memberships is the go-to workbook + video guide for course creators, workshop leaders, and digital content pros who want predictable recurring revenue without the hustle, calendar chaos, or burnout. Whether you're juggling health challenges, managing a full plate, or just want your life back, this resource helps you choose the right membership model based on the content you already have (or can create without stress). In just a few minutes, you’ll identify your perfect burnout-free model—no live calls, no heavy community management, just sustainable income on your terms. If you’re ready to monetize your brilliance and reclaim your time, this is your next best step.
✅ Onboarding Checklist
Your Complete Guide to Onboarding New Members with Excellence!
Your member onboarding process is critical to the success and growth of your membership! By implementing the detailed steps laid out for you in this comprehensive checklist, you will:
➤ Boost Member Confidence
➤ Rapidly Reduce Support, Help Desk, or Customer Service Emails
➤ Practically Eliminate Chargebacks
➤ Drastically Improve Member Retention Rates
➤ Radically Increase Overall Member Success & Satisfaction
📥 80+ Membership Deliverables
Create the ultimate member experience with our 80+ Membership Deliverables List!
Whether you are looking for inspiration for a new membership or you are looking to add some bonus content, games or events to show your current members how much you appreciate, acknowledge and love them, this list of 80+ Monthly and Bonus ideas will help you choose which deliverables are best for you and your members.
This list is meant to help you figure out the best monthly deliverables for your membership, coaching program or mastermind, that won't exhaust you while your members achieve transformations, results and wins!
Launches
🚀 Challenge Launch Workshop
Running a challenge doesn’t have to be challenging!
If you’d love for people to rush to join your group, are looking for a way to energize your stagnant community, or want your audience to jump at your next launch, running a challenge in your group is a must!
Challenges are one of my FAVORITE ways to grow, engage, and monetize a group. In addition to creating a buzz in and out of your community, one of the best parts is watching challenge participants get excited and share their results!
🔥 Burnout-Free Memberships: Launch Without the Hustle
A burnout-free way to plan, prep & promote your membership (without the stress spiral)
Ready to launch your membership but dreading the tech, the pressure, and the hustle?
This mini course gives you the simple, burnout-free framework to plan and run a membership launch that actually fits your energy, schedule, and style.
➤No complicated funnels.
➤ No frantic content sprints.
➤ No all-nighters required.
Just a clear, doable plan to launch your way.
🔥 The Burnout-Free Launch Planner
You’ve got the offer. You’ve got the audience. But every time you try to launch, it turns into a whirlwind of missed steps, scattered energy, and second-guessing.
It doesn’t have to be that way.
The Burnout-Free Launch Planner walks you step-by-step through a calm, clear, and sustainable launch — from pre-launch vision to post-launch debrief, with built-in energy support along the way.
Coaching & Consulting
🏃🏽♀️Implementation Sprint
6 Weeks of Strategic Support to Strengthen Your Membership
More members. More ease. More impact. A 6-week 1:1 asynchronous coaching offer for membership owners ready to stop spinning their wheels and finally make focused, strategic progress.
♨️ Membership Intensive
one-on-one coaching
What is a Membership Intensive?
It is a day where you and I focus on your business all day so that we can make a giant step forward in your membership and get you more recurring revenue!
We go through my process to plan out your new membership, or in the case that you already have a membership, we go through your entire membership and focus on the areas you feel stuck or out of love with your membership.
We meet virtually all day, with breaks. By the end of the day you will have your plan. After the Intensive you have 14 days of support so you can ask follow up questions, clarification questions or anything else that may have come up.
⛱️ Half Day VIP Retreat
A customized Retreat
Ready to launch your new membership? Fast forward your membership site success so you can start collecting recurring revenue in less than 30 days!
or
Is your existing membership in the need of a refresh? Get Sandra’s 20+ years of membership site design, marketing, building and launching, on your membership site so you can redesign it, transform your member’s experiences, increase retention, plan your next launch and more.
🎖️ Coaching packages
1:1 Private Coaching
Let’s partner together to maximize your recurring revenue results though my growth, retention and results based experiences and strategies. The investment for 1:1 Coaching starts at $1500/month
🔎 Membership Site Audit
Is your Membership site not creating the recurring revenue, retention and freedom you were hoping for?
Your membership site, marketing plan, launch plan and retention plans could potentially be missing some key strategic pieces, but it’s so hard to see them when you are not an outsider.
That’s why I created the Membership Site Audit.
A custom Membership Audit will help you identify any problems your membership site, offer, marketing, launches, tech and retention plans may be missing so that you can implement changes and obtain the recurring revenue, high retention and fun membership community you have been seeking!
🔎 Facebook Group Audit
Get Sandra's eyes on your community
You have a Facebook group and it's doing okay but you know that it could be maximized! Sandra will audit your group for growth, engagement, monetization, team needs, automation, group culture, ideas, value add, overall structure and strategy.
Communities
🌱 Engaged & Profitable Groups
Grow an Engaged Facebook Group Full of Buyers!
Engaged and Profitable Groups is a self-directed course that gives you everything to create a profitable community.
Plus, you’ll get your ENTIRE YEAR OF LAUNCHES planned using my signature Group Launch Toolkit.
It’s time to engage & grow your community
so your next launch is a breeze.
🎉 Engaged Groups Membership
Become an “Engager” in our Engaged Groups membership!
If you’re an entrepreneur who wants to create a highly engaged group (or groups!) but wants to spend less time figuring out what to post and more time engaging with your group, I’d like to invite you to join me on this journey and become a member. When you become a member of the Engaged Groups membership, you get a group editorial calendar, engaging posts, monthly strategy sessions, monthly Q&A sessions with Sandra, and several bonuses. Join today if you want to be an Engager!
🐓 Wake up your dead FB group
workshop to Convert Your Members Into Loyal Customers & Raving Fans.
You’re just 90 minutes away from unlocking my signature secrets to waking up your dead Facebook™ group and turning it into a sales machine! I will walk you, step-by-step, through the process of how you can wake up your dead group, organically, in just 5 days!
🧨 Kick Start your FB Group
A full 3 week plan to kickstart your brand new group or wake up an abandoned group
It includes:
The "Kickstart your FB Group Plan", your daily calendar on what to do in your group over the next 3 weeks, along with copy and paste posts, polls to create and more. Confidently grow and engage your group!
"How to Videos", step by step training on how to do all the low "tech" things you need to do to follow this plan. It's not heavy on the tech, but I did want you to have these videos to support you in what you need to do.
🧰 The Summit Engagement Starter kit
Create an unforgettable summit community that drives conversions and loyalty!
Are you ready to transform your online summit into a vibrant, engaging experience that leaves a lasting impact? Introducing The Summit Engagement Starter Kit – your first step towards hosting an unforgettable online event!
Unlock the potential of your virtual summit by fostering an engaged community that not only participates but also invests in your offerings.
🧰 The Summit Engage + Experience Kit
Create an Engaging Pop-Up Group for Your Summit and keep that energy going throughout your summit for connections, conversations and conversions!
Are you ready to transform your summit into a powerhouse of engagement and connection?
Our experience in creating Engaged Pop-Up Groups will equip you with the secrets to foster a vibrant community that interacts with passion and purpose. Discover how to captivate your audience, boost participation, and create an unforgettable summit experience. Whether you're an entrepreneur launching your first summit, a seasoned pro looking to enhance engagement, or someone eager to maximize the potential of your speaker lineup, this kit is your ticket to summit success!
Not sure what you need or want?
EMAIL ME
Let me know a bit about your business, where you are stuck and what your short term and long-term goals are. I will respond with some suggestions.